Author(s): Daniel Herndon
The A to Z Facebook guide for users, marketers, and developers alike Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign. Facebook has more than one billion active users who share more than 30 billion pieces of content each month More than 37 million brands have Pages on Facebook This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and Page managers, a redesigned news feed, and enhancements to the Timeline Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps Facebook All-in-One For Dummies, 2nd Edition is packed with helpful information, great ideas, and ways to help you get even more out of Facebook.
Jamie Crager is the CEO and founder of Crowdshifter.com, a digital media consulting firm providing social media services and strategic advice. Scott Ayres has been addicted to social media since before MySpace. He is currently the Ambassador of Awesomeness for the Facebook Scheduling app PostPlanner.com.
Introduction 1 Book I: Creating a Timeline 5 Chapter 1: Deciding to Join 7 Chapter 2: Creating Your Account 15 Chapter 3: Touring the Interface 49 Chapter 4: Customizing Your Privacy Settings 63 Chapter 5: Finding Help 83 Book II: Connecting with Others 91 Chapter 1: Creating Your Social Media Persona 93 Chapter 2: Posting and Interacting 105 Chapter 3: Sharing Photos 117 Chapter 4: Sharing Videos 133 Chapter 5: Participating in Groups 145 Chapter 6: Going Mobile 157 Chapter 7: Keeping Up with Events 171 Chapter 8: Having Private Conversations 187 Chapter 9: Games and Gifts 197 Chapter 10: Professional Networking 209 Chapter 11: Managing Connections Gone Awry 221 Book III: Connecting to Other Social Media 233 Chapter 1: What Is Social Media? 235 Chapter 2: Connecting Facebook to Everything Else 245 Chapter 3: Flying on Autopilot 259 Book IV: Building a Business Page 267 Chapter 1: Creating a Business Page 269 Chapter 2: Customizing Your Business Page 283 Chapter 3: Touring Your Business Page 295 Chapter 4: Building Your Community 319 Book V: Marketing Your Business 337 Chapter 1: Building a Network of Influence 339 Chapter 2: Running a Social Marketing Campaign 349 Chapter 3: Using Insights to Track Your Success 363 Chapter 4: Ads, Promotions, and Offers 377 Chapter 5: Identifying Your Target Audience 407 Book VI: Developing Facebook Apps 415 Chapter 1: Custom Apps for Business Pages 417 Chapter 2: Building Canvas Apps and Page Tabs 429 Chapter 3: Creating Your Own Apps 445 Chapter 4: Tour of the Facebook API 459 Index 475